Tag: screenwriter

Why Your Company Needs A Video Series

By Bylinegmcd on

A video series can accomplish much more than a one-off video where a viewer may never return to your company after watching it. A web series that’s relevant to your audience will help you build a relationship with them. And that’s the number one reason why your company needs a video series.

Related: using natural light for your documentary video production.

The 3 main types of video series you should consider:

  • Documentary, also called docu-style or docuseries
  • Narrative, a scripted drama or comedic series or a combination of the two
  • Talk show

What’s the best format for a video series?

The best type of episodic video series that might be best for your company depends on your product or service and what exactly you want to accomplish.

A video series can have a limited number of episodes like 5 or 6 or be on-going. How many episodes would be best for a docuseries or talk show completely depends upon your situation.

Scripted narrative series with actors cost much more to produce and more time to organize, so the number of episodes are usually limited.

cutting hemp paper in an episode of a video series on hemp
Erica Halverson cuts hemp paper in an episode of the docuseries Hemp Already directed & produced by Greg McDonald

Documentary or Docu-style series

A docu-style series is a very popular format and probably the best format for a lot of businesses. Docuseries are huge right now and have been for awhile. They’re all over networks, cable and streaming services.

A docuseries follows a person around or a group of people like the shows Duck Dynasty or Keeping Up With The Kardashians. Or a docuseries can center around a business like Pawn Stars. The idea is to document the lives of the people involved and to give the viewing public an inside look into their unique world.

Related: Hemp Already video series.

How does the Kardashians apply to my business?

You might be thinking, ‘well that’s great but how can I apply a show like the Kardashians to my company?’ Easy. Docuseries are simply a day-in-the-life.

First decide who’s point-of-view would it be best to tell the story from. Would it be best to feature an employee or a partner? Or would it be best to feature a customer and show how they use your product or service in their daily life to make it better.

Related: aliens and selfie addiction on Amazon Prime Video.

Docuseries example

For example, maybe you’re a fitness equipment manufacturer and you want to document a customer’s 6 week journey to better health by using your product. So you film them throughout the 6 weeks, releasing 1 video a week. The show’s story arc would feature your customer’s progress from week to week with the finale showing the dramatic change by week 6.

woman at the beach in an episode of a business video series on hemp

Or you’re in the customizing car business and your chief car technician is a rock star in that world. You have a never ending stream of unique cars that come in the shop along with the interesting characters that own them that you want to feature throughout the year.

So you film on an on-going basis and release 2 videos a month. Each episode featuring a different car and owner and aspect of customization.

As a great example, the credit card processing company Square produced a fantastic docuseries a couple years ago.

Each episode featured a different customer success story about how their business improved and helped their local community. I highly recommend you watch an episode or two.

Narrative video series

A narrative video series will be the most costly to produce but can also potentially pack the most punch. I believe BMW was the first company back in 2001-2002 to do a dramatic episodic web series called The Hire.

Although it was branded content, it was produced like a high-end TV show and directed by well-known directors. Clive Owen starred as “The Driver” and each episode highlighted the performance aspects of various BMW cars.

It really was a brilliant idea and it got a lot of attention. Although generally, it will cost more than a docuseries or talk show, you don’t need to spend that kind of money to have a successful narrative web series.

husband and wife in scene from a training video
A scene from a scripted narrative video series about wireless networks I directed and produced

The secret is to doing a narrative drama or comedy video series, is to think of a premise that would grab your viewers’ attention and gives the opportunity to incorporate your product or service in each episode.

Talk show

A talk show is something just about everyone should be familiar with. Who hasn’t seen a daytime or late night talk show? A talk show usually features a host that interviews different guests each episode.

One of the most important success factors for a talk show is choosing the right host. You may need someone who is an expert in your line of work or perhaps not. In either case, the host needs to be likable and charismatic.

a talk show with two business people
Talk show for a video series on finance I directed & produced by my production company Gate5

What guests you bring on your talk show is crucial too. They have to be reputable enough in your industry to entice viewers to tune in for each episode.

Another consideration is location. When you think of a talk show most people envision a studio. Most companies don’t have a studio nor do you need one. Find an interesting location within your facilities or another place that you have access to. Better yet, mix up the locations if you can to keep the visuals of the show interesting.

Grow your audience organically

Every time your audience watches an episode in your series, they interact with and become more familiar with your brand. In addition, by putting out a series of videos, you automatically establish yourself as the expert in your field. That’s how you build trust and credibility which will then lead to more customers. That’s why your company needs a video series.

About Gate5, a Los Angeles video production company

Gate5 is a creative video agency and full service video production company in Los Angeles producing high quality video content for the web, your social media outlets, kiosks and broadcast television.

We conceptualize, write scripts, secure locations and permits, cast actors, direct, film and edit commercial videos, narrative films, branded content, product and promotional videos, TV commercials, episodic content and live video streaming production.

Click here for Gate5 video samples.

If you have a commercial or a narrative project where you need a director and/or a video production company, feel free to contact me to discuss it to see how if we can work together on it.

Check out my photography here.

After Party Interview

By Bylinegmcd on

Earlier this year I found this clip of our after party interview at the La Jolla International Fashion Film Festival. I’m with cinematographer Roberto Correa and we’re talking about our film, The Selfie That Changed The World. I remember doing it but forgot all about it until I stumbled upon it.

Where you drunk during the interview?

Even though this interview took place at the after party around 1am at The Lot, a bar and restaurant in La Jolla, and I appear to forget what I did on the film near the beginning of the video, I assure you I was very lucid.

Related article: Aliens and selfie addiction on Amazon Prime Video.

We had a very good time at the festival and our film got a great response. The film is a fashion comedy that takes a peek inside the mind of a selfie addict. It was nominated for Best Creative Direction and Best Narration. The actor, Brandon Bernath, got nominated for Best Actor in CinéFashion Film Awards put on by Cinémoi.

festival best creative direction la jolla international fashion film
Brandon Bernath, nominated for Best Actor in the CinéFashionFilm Awards

You can watch a clip of Roberto and I introducing the film at the festival on the Fashion Film Network‘s vimeo channel and read about it in our post here.

Related article: we won Best Comedy Film and Audience Choice Award.

The best moment of the festival

The best moment of the festival for me was when another filmmaker came up to me and said because of the film, no one was taking any selfies after the screening. Yes! The film had some kind of affect.

It felt good to get a strong reaction like that with the film. Not to mention, selfies are to photography what McDonald’s is to food so the stopping of selfie taking was a good thing and I feel I made the world a better place if only for a short time.

Related: the shortest horror movie in the world.

Needless to say, the self-imposed selfie ban didn’t last long and people were back to snapping selfies later on. But it was nice while it lasted.

Read more in our blog post about us at the La Jolla International Fashion Film Festival.

Need a break? Of course you do! Take 1.5 minutes and watch No Words, a video poem. A short film about nature and our neglect of it.

pretty blonde woman in sunglasses in comedic fashion film
Christine Wood in The Selfie That Changed The World

About Gate5, my Los Angeles video production company

Gate5 is a creative video agency and full service video production company in Los Angeles producing high quality video content for the web, your social media outlets, kiosks and broadcast television.

We conceptualize, write scripts, secure locations and permits, cast actors, direct, film and edit commercial videos, narrative films, branded content, product and promotional videos, TV commercials, episodic content and live video streaming production.

Click here for Gate5 video samples.

If you have a commercial or a narrative project where you need a director and/or a video production company, feel free to contact me to discuss it to see how if we can work together on it.

Check out my photography here.

Coronavirus Apocalypse

By Bylinegmcd on

It’s very strange and eerie seeing empty streets in Hollywood when they’re normally busy at all hours. The economic shut down and ‘stay at home’ order by the City of Los Angeles and the state of California has created a Coronavirus apocalypse. It’s made for new opportunities for street photography – but with limitations.

empty Sunset Blvd in Hollywood during a colorful sunset during the shut down
Sunset on Sunset. An empty Sunset Blvd during the Coronavirus apocalypse

Follow ‘stay at home’ orders

Of course, when leaving your home one must follow the CDC guidelines on physical distancing and the guidelines set by your city. Here, the City of Los Angeles guidelines also apply to the whole of LA County.

And if you’re truly following the guidelines that means – DO NOT go out for the sole purpose of shooting street photography!

The guidelines call for leaving your house only for essential reasons such as grocery shopping, getting other needed supplies, going to the bank, picking up medications or seeing a healthcare provider, etc.

However, you can go out for exercise as long as you maintain a physical distance of at least six feet from anyone else.

So how do you go about shooting street photography when you’re not allowed to be out except for essential trips and exercise?

empty Sunset Blvd on sunny day during shut down in Los Angeles

Take your camera with you when making allowed trips

Should be obvious, yes? Just take your camera with you on your trip to the grocery store or other essential outing. If you don’t live within walking distance of anything, go take a hike. By the way, don’t take that personally. I’m telling everyone to go take a hike during the shut down.

Even easier, use your cell phone. I took the two pictures above with my cell on the way to getting take out. For wider captures and impromptu cityscapes, I’m generally happy with the results I get with my cell. I always prefer to use a mirrorless/DSLR for photos of any importance but that’s just not going to happen all the time. Especially during a pandemic when I’m on my way to pick up food for the week.

Not your typical street photography

Most street photographers either shoot people or buildings and architecture. If you’re a people person, your normal subject matter doesn’t exist at the moment. Even for architecturally focused street photography, people in frame are often used to provide scale, reference or to portray the utter meaningless and alienation of the individual in modern society (okay, I admit it, that’s how I interpret just about everything).

So use the barren streets as an opportunity you may not get again (hopefully another shut down isn’t in our future). Take advantage of the apocalyptic feel of the world right now – the empty streets void of cars and the few isolated people walking around.

It’s an excellent opportunity to juxtapose the one lone walker wearing a face mask against the boarded up businesses. Or to capture what are normally bustling streets with no little to no cars like the photos I took of Sunset Blvd. Or to capture the kafka-esque quality of life during the Coronavirus shut down.

Use these empty streets and the Coronavirus apocalypse to your advantage and create new and unique images that you wouldn’t be able to get otherwise before the world opens back up!

Need a break? Of course you do! Take 1.5 minutes and watch No Words, a video poem. A short film about nature and our neglect of it.

About Gate5, my Los Angeles video production company

Gate5 is a creative video agency and full service video production company in Los Angeles producing high quality video content for the web, your social media outlets, kiosks and broadcast television.

We conceptualize, write scripts, secure locations and permits, cast actors, direct, film and edit commercial videos, narrative films, branded content, product and promotional videos, TV commercials, episodic content and live video streaming production.

Click here for Gate5 video samples.

If you have a commercial or a narrative project where you need a director and/or a video production company, feel free to contact me to discuss it to see how if we can work together on it.

Check out my photography here.

Keeping Busy During the Coronavirus Lockdown

By Bylinegmcd on

With virtually all production – whether it’s film, television or commercials being canceled or postponed due to the coronavirus lockdown, what can you do to stay productive?

a man rows a canoe in a city street
It’s important to exercise during the coronavirus lockdown.

Write that screenplay

For me it’s easy, write! I’m currently finishing a feature screenplay I started in the fall of 2019. If you’re a writer, take advantage of this slow down, or shut down to be more accurate, and write as much as you can.

When I’m busy with client works, I sometimes find if very difficult to make the time for scriptwriting. Now there’s no excuse.

I find it helpful to write in time blocks. I set aside sometimes as little as thirty minutes on up to two hours and write during that time. Maxing it at two hours helps me to not overwhelm myself. Sometimes I think I have to write a feature screenplay in one eighteen hour day or stay up all night drinking trying to finish it. Set a block of time per day, sit down and do it. And when you’ve hit the end of the time block, stop. If you stick to it, you’ll be done in no time.

feature screenplay Killing Happy

The Graham Greene approach to writing

One of the most inspiring and practical things I’ve ever heard about writing comes from Graham Greene, who wrote a ton of stuff; novels, short stories, plays and is considered one of the great writers of the 20th century. Many of his novels were adapted into screenplays like, The Quiet American, The Third Man, The End of the Affair, A Gun for Sale which was titled, This Gun for Hire in the movie version and others.

Apparently, his secret was that he only wrote 500 words a day and that was it! That translates into about 2.5 pages of a screenplay. He’d reach that number and would stop for the day. When I heard this on TMC’s Noir Alley it was a revelation and a relief. With his lifelong output, you would think all he ever did was write! But no, 500 words a day. And when he got older, he cut it down to 300 words a day.

Since taking his approach I’ve alleviated my anxiety and thinking that unless I write a screenplay in one sitting and suffer horribly for it, then I’m not a real writer. It’s eliminated getting overwhelmed by the thought of writing and consequently blowing it off.

I use the 500 word a day technique until the first draft is completed. Then I set blocks of time rather than a word count since rewriting is about improving, filling holes and fixing things and not necessarily about writing a lot of words.

With the script I’m working on, I’ve been fairly disciplined with this approach and am in the fix up stage now. I’m guessing in about a week it’ll be ready for others to read. It’s a dark comedy about a competitive mother’s life long campaign to keep her talented son from becoming a success and showing her up. That’s all I’ll say now. I don’t like to talk about projects I’m currently working on so more to come later.

Work on your website

The coronavirus lockdown is another great time to work on your website and improve its SEO. I admit, I haven’t spent too much time working on this site, my writing-directing site but I have been working on my production company’s site for Gate5.

I can’t stress how important SEO is for any company, especially for video production companies and photographers and this is the perfect time to work on it. To see the results of your SEO work it usually takes several months. So do the work today, while no one is searching for video and film production during the shut down and when things get back to normal in a couple months, you’ll reap the rewards of the SEO work you do today.

I wrote a post on what types of video production you can still do during the “stay at home” order that doesn’t require new filming in my post on Gate5’s site here.

Stay in touch

Don’t let the physical isolation keep you isolated from others. Get on social media, call friends and associates, use facetime, zoom, skype or whatever app you prefer to talk to people and see their faces.

Use this time you’ve been given to keep and build your personal and business relationships. With so many people staying at home, working or not, it’s a great time to stay in touch. If you’ve been thinking, like me, that you need to make more of an effort to stay in touch with people, think of it as you’ve now got a captive audience. So make that call.

Exercise

And of course, you need to stay healthy so make sure to get your workouts in. Gyms may be closed but there are plenty of body weight exercises you can do that don’t require any equipment that you can do at home.

Get on YouTube and search for ‘body weight exercises’ or a related term and a whole bunch of videos will pop up that will train you exactly how to do them.

As you can see from the photo, my favorite coronavirus lockdown workout is urban canoeing. It naturally creates social distancing, it’s great cardio and it’s cheaper than a Lyft!

Need a break? Of course you do! Take 1.5 minutes and watch No Words, a video poem. A short film about nature and our neglect of it.

About Gate5, my Los Angeles video production company

Gate5 is a creative video agency and full service video production company in Los Angeles producing high quality video content for the web, your social media outlets, kiosks and broadcast television.

We conceptualize, write scripts, secure locations and permits, cast actors, direct, film and edit commercial videos, narrative films, branded content, product and promotional videos, TV commercials, episodic content and live video streaming production.

Click here for Gate5 video samples.

If you have a commercial or a narrative project where you need a director and/or a video production company, feel free to contact me to discuss it to see how if we can work together on it.

Check out my photography here.

Fashion Film Director Greg McDonald at La Jolla Fashion Film Festival

By Bylinegmcd on

I just found this clip of fashion film director Greg McDonald and cinematographer Roberto Correa introducing the fashion comedy film, The Selfie That Changed The World at the La Jolla International Fashion Film Festival in 2017. (I only refer to myself in this paragraph in the 3rd person for SEO reasons. My ego isn’t really that big.)

The film was nominated for Best Creative Direction and Best Narration.

Watch the clip on the Fashion Film Network‘s vimeo channel.

This is the first time I had seen the clip. I knew they were filming the introductions and I meant to look for it shortly after the event and then I forgot all about it.

The La Jolla Fashion Festival is really a great time and unlike many other festivals, they actually like filmmakers! ha! It may sound odd if you’re not familiar with them, but many festivals treat filmmakers like leeches. Seriously. Like necessary evils they have to endure to put on their festival. But we need them and they need us so we get along just like any other normal dysfunctional family in America.

Greg the gringo

Of course, during the introduction of the film I pronounced Roberto’s last name like a gringo and he promptly corrected me. I took Spanish in the 8th grade but apparently not much took. So I appreciated the help. I returned the favor and helped him out by offering him proper microphone holding technique.

We’re taking our act on the road!

I think the most fun was the reaction to our introduction, that is, other than the reaction to the film itself, of course. Was that one person came up to us after the screening and asked where we perform. He thought Roberto and I were a 2-person comedy act. Now that’s comedy!

But I don’t know, I think maybe we should hit the road. Might pay better than independent filmmaking. It’s good to have a back up plan.

Related: the shortest horror movie in the world.

fashion film director Greg Mcdonald at La Jolla Festival and Roberto Correa

Another clip I just came across was of a quick interview of Roberto and I at the after party after the screening at The Lot. I think it was about 1am or so when we did the interview and we’re remarkably lucid.

Watch that interview clip with fashion film director Greg McDonald and cinematographer Roberto Correa on the Fashion Film Network’s vimeo channel.

What about film? Where can I see it? You can watch it on Gate5’s site, The Selfie That Changed The World.

About Gate5, my Los Angeles video production company

Gate5 is a creative video agency and full service video production company in Los Angeles producing high quality video content for the web, your social media outlets, kiosks and broadcast television.

We conceptualize, write scripts, secure locations and permits, cast actors, direct, film and edit commercial videos, narrative films, branded content, product and promotional videos, TV commercials, episodic content and live video streaming production.

Click here for Gate5 video samples.

If you have a commercial or a narrative project where you need a director and/or a video production company, feel free to contact me to discuss it to see how if we can work together on it.

Check out my photography here.

Sacrifices You Made

By Bylinegmcd on
How do I repay you for the sacrifices you made for me?

Sacrifices You Made, a flash fiction story

You sacrificed for me, I know. You sacrificed affection for resentment. Compassion for contempt. Encouragement for humiliation. Love for your limitations.

I’m grateful for your sacrifices. It made me who I am.

You gave me a gift. A gift that allows me to see things differently, to have a unique view of the world. The gift of doubt.

Confident well-adjusted people don’t make art. They become doctors and lawyers and design furniture for Ikea. That’s what you said. You saved me from that misery.

I don’t know how to repay you, so I’ll do what I learned from you. I’ll sacrifice my worthlessness and destroy the thing that you love.

~ Sacrifices You Made – a flash fiction story by writer-director Greg McDonald based on the photograph.

Backstory to the story

I hate selfies – what McDonald’s is to food, is what selfies are to photography – but I’ve given in and I do take them at certain times just for the hell of it if I feel like it and to document an event or something. When I took this I was going over the story of a script in my head that I’m working on.

I snapped it while driving to the World Ag Expo in Tulare, California from Los Angeles. I was going there to see the hemp pavilion and talk to companies in the hemp world about the video series I’m launching on hemp. It was exciting to see some innovating new hemp products that are coming out.

I’ve never set out to write a flash fiction story, they just sort of happen. Usually I write one based on a picture I’ve taken like this one. They’re fun to write and are a good quick writing exercise that you can do about anything at anytime without making a big investment in time or commitment to a story. Write it. Like it? Then keep it. Expand upon it if you want and incorporate it into something else. Don’t like it? Then leave it in your notebook and forget about it.

Like the other times I’ve written a flash fiction story, such as A Sunny Desert Day, it didn’t occur to me until I got home and looked at the photo that it could tie into my script and could be used as an image that represents the main theme which is about the relationship between a mother and son. I’m currently writing, or rather rewriting it and plan to have it ready soon. I don’t like to talk about things until they’re done so that’ll have to be it for now!

About Gate5, my Los Angeles video production company

Gate5 is a creative video agency and full service video production company in Los Angeles producing high quality video content for the web, your social media outlets, kiosks and broadcast television.

We conceptualize, write scripts, secure locations and permits, cast actors, direct, film and edit commercial videos, narrative films, branded content, product and promotional videos, TV commercials, episodic content and live video streaming production.

Click here for Gate5 video samples.

If you have a commercial or a narrative project where you need a director and/or a video production company, feel free to contact me to discuss it to see how if we can work together on it.

Check out my photography here.

Best Comedy Film

By Bylinegmcd on
Writer-Director Greg McDonald and actress Kaitlyn Clare, winning Best Comedy Film and Audience Choice Award for the comedy sci-fi, Nowhere In The Universe.

My film I wrote and directed, Nowhere In the Universe won Best Comedy Film and Audience Choice Award at the Los Angeles Underground Film Forum! The film is a sci-fi comedy about how some lines can never be crossed no matter how desperate you are.

Keeping with the ‘underground’ theme, the festival was low-key, they didn’t do a whole lot of promotion but it was a lot of fun hanging out with Kaitlyn Clare, who played the alien in the film, and actor Brandon Bernath. And it was close! It screened not far from my place so it was very easy to get to. The only criteria I have when submitting to film festivals – it has to be very close 🙂

I give good Q&A

Nowhere In The Universe got a great response from the audience which is so much more satisfying to experience in person vs. getting a couple likes online. And it was an added surprise winning Best Comedy Film and the Audience Choice Award!

I have to say I do give good Q&A. Haha! It helped that the people who put on the festival were very cool and nice and that makes all the difference in the world. Some festivals I’ve been to treat the filmmakers like leeches. It was good to see the opposite at the LA Underground Film Forum.

Watch my after party interview at the La Jolla International Fashion Film Festival.

I’ve submitted the film to a couple more festivals but I’m ready for the next project. What will it be? I’m not sure, I’m kicking around a few ideas.

Need a Director and/or a film crew and post for your project?

Give me a hollar if you’re looking for a director for your film or commercial video. I’d love to talk to you about it. My company, Gate5 can provide production and post.

For narrative films, humor and comedy character based stories are my specialty. When it comes to commercials, I’ve done everything from construction , tech, manufacturing, financial services, product demos, to beauty, makeup and fashion.

About Gate5, a Los Angeles video production company

Gate5 is a full service video production company producing engaging and results driven video content for big and small businesses and advertising agencies and we produce narrative films.

We conceptualize, write scripts, secure locations and permits, cast actors, direct, film and edit viral videos, branded films, product and promotional videos, web and TV commercials, episodic content and live video streaming production.

So contact me. I’ll be waiting by the phone.

Check out my other pages – Photography, Narrative, Commercials and Fashion Films.

Short and Sweet Hollywood Film Festival

By Bylinegmcd on
Director Greg McDonald with actress Kaitlyn Clare at the Short+Sweet Hollywood Film Festival
Director Greg McDonald with actress Kaitlyn Clare at the screening of their sci-fi comedy film, Nowhere In The Universe at the Short and Sweet Film Festival Hollywood.

Here I am with actress Kaitlyn Clare at the Short and Sweet Hollywood Film Festival! Our sci-fi comedy fashion film, Nowhere In The Universe, screened in the first night of several in the festival which goes on for roughly a month in Hollywood. It’s quite a festival with screenings in numerous cities in the U.S., Europe the Middle East and where it originated in Australia. They feature plays, musical theater and cabaret in addition to short and sweet films. Quite an honor to be a part of!

The film got a great response. The only bummer was that the online voting was only open for 5 minutes after the screening block was over. I had no idea. We all went home to vote only to find out it was closed. I guess they announced that at the beginning of the screenings but I missed that. Oh well. Voting for your own film is kind of weird anyway but where would our online life be if we couldn’t vote/like/view/follow our own stuff and encourage our friends to do the same? 🙂

Why do cell phones make my head look big?

Always fun hanging out with Kaitlyn who did a fantastic job playing the alien in the film. Why do pictures taken with cell phones make your head look big? Maybe I should accept the fact that I have a big head. I must learn to accept reality.

Check out all the behind the scenes photos, still photos and frames from Nowhere In the Universe on my Flickr page.

Related: read about my video series, Hemp Already.

Need a Director and/or a film crew and post for your project?

Give me a hollar if you’re looking for a director for your film or commercial video. I’d love to talk to you about it. My company, Gate5 is a full service video production company in Los Angeles and can provide the filming crew and post production as well as actors, locations, permits and all the other good stuff needed.

So contact me. I’ll be waiting by the phone.

Check out my other pages – Photography, Narrative, Commercials and Fashion Films.

Beauty And The Beach

By Bylinegmcd on
woman in a pretty dress stands on the beach in the eco fashion film, Beauty And The Beach

Beauty And The Beach will be screening in the F3: Frankly Film Festival in Ohio and in the Berlin Flash Film Festival!

What is an eco-fashion film?

The film is an eco-fashion film. Say what? That’s right, I said it. It’s an eco-fashion film. The subject matter is about the environment and its degradation and what is happening in our oceans and on our beaches and it features fashion too.

It’s about a woman who takes a walk on the beach and discovers the new normal. It was pretty much improvised between the actress, Hayley Pendergrass, the makeup artist Thirati K and myself. We had a general idea of what we wanted to do and when we got to the beach, we shaped the story around what we found on the beach and what was available to us.

Did you have a script or was it improvised?

The key for me is to do as much planning as I can before a shoot but then to stay open to what’s in front of me on the day of the shoot. The film you wind up with is what you shoot on the day, not what you have in your head beforehand.

If you’re open to ideas while shooting then you can incorporate changes based on what you have available on the day of the shoot to tell the story better. But you must do your work beforehand. Having a firm grasp on the theme and what you’re trying to say gives you the spine to hang everything off of so you’re not blowing in the wind not knowing where you’re going.

If you hold on to your preconceived ideas and are not open to what’s in front of your face while shooting, you’re missing opportunities to make the story better.

We wanted to keep Beauty and the Beach very short and we did – it’s one minute long. It’s a bit of a challenge telling a story in such a short amount of time but I’m happy with the result. Although, I’m not happy about the subject matter. It was quite disgusting seeing the amount of trash on the beach. I would’ve much preferred to not have it there and being forced to come up with a story about something else.

Check out a behind the scenes of director Greg McDonald shooting Hayley on his instagram post.

About Gate5, a video production company in Los Angeles

Gate5 is a full service video production company in Los Angeles. We’re a one-stop shop video agency that provides everything from concept development to delivery or any part in between. We produce branded films, promotional videos, product demo tutorials, explainer videos, episodic content, docu style corporate profiles, TV commercials for broadcast and live video streaming production. We work nationwide and primarily service the Southern California area.

If you have a project that you’d like to collaborate on, that needs a director and or producer, give me a hollar! Contact me.

Check out my other pages – Photography, Narrative, Commercials and Fashion Films.

Unplug Coffee Maker When Not Using

By Bylinegmcd on

Unplug coffee maker when not using it. It’ll not only save you some money on your electricity bill, it’s good fire safety too! I’ve always found it entertaining when control freaks lose it and think they’re going to scare everyone with their temper. This is a wish fulfillment for all those who’ve suffered an overbearing boss in the office. This clip is from an old film of mine and as many times as I’ve seen it, this actor makes me laugh every time.

By the way, unplugging other appliances is a good idea too.

Got a narrative or commercial project? Contact me to discuss. I’d love to hear about it.

Check out Narrative stuff. Or Photography and Commercial and Fashion films.