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Video Marketing for Social Media

It’s no secret that video has exploded on social media recently. One study claims that in recent years branded video on YouTube has increased 99% in views and on Facebook 258% – and it continues to grow with no signs of video marketing for social media slowing down. 

On Twitter, a video is 6x more likely to be retweeted than a photo. The lesson is clear – if you’re not leveraging video marketing to grow your business, you’re leaving money on the table.

Video content is what is driving the Internet today to a large extent. And it will continue to do so. More brands are using video to connect to their target audience, build relationships and increase sales.

No matter what size your business is or what industry you’re in, if you haven’t taken social media video seriously, it’s about time to you do.

Social Media is a Monster

Social media has a voracious appetite. You need to keep feeding the beast to stay relevant and keep your customers engaged and keep the buzz going.

For many companies, producing one or two videos a year or even a handful won’t keep their customers engaged and drive sales.

But full service video production is expensive!

It can be. There’s a reason commercial videos cost what they do.

When you pay professionals for script development – meetings, research, brainstorming, then to write the script, create storyboards and shot lists, scout locations, cast actors, direct the shoot with a full crew and expensive equipment and finally edit, color grade, mix sound and create graphics, animation and visual effects – it all adds up to many hours of labor and equipment costs. Not to mention the cost of actor fees, costs to rent sound stages and locations, and if needed, additional insurance above and beyond what a company normally carries.

Even just needing several items listed above will drive up the cost. You certainly don’t need all of those things to push the cost over your budget.

So What’s The Option?

Faced with high production costs, many companies produce videos in-house. And I say – whatever works. If a cell phone video gets the results you’re looking for, that’s all that matters.

But there are times when a homemade video won’t cut it and a $25,000 video is out of the question. 

Design and Plan for Social Media

Not every video needs to be a big production. It starts with planning and designing a video shoot around filming a lot of content in one day that can be edited into multiple videos.

To accomplish this, you’ll have to set aside your big ideas that require a group of actors, expensive locations and equipment for the time being – you can make those videos later when you’re looking to accomplish specific marketing goals such as making a big splash for a product launch or promoting a new service at a trade show.

Simple. Effective. Engaging

The key is to create videos that can be shot simply with a small crew without a lot of third party costs. I’m talking about making practical videos here that show who you are as a company, give easy to follow product demos and customer testimonials. These kind of videos will create a lot of value for your customers yet won’t cost an arm and a leg.

To solve the problem of creating multiple videos while keeping costs down, we’ve streamlined the production process to keep the bloat out and the quality in. We’ll work with you to create a creative solution that can be filmed in one location, with only one or no models or actors and that can be shot with a small crew, often times with a 1-person crew. The idea is to film enough content in one day to edit multiple videos that you can post over time.

We offer monthly production plans with fixed per month pricing for these types of productions when you need to release content weekly.

Case Study

As an example, TanMeBox, a company that offers several sunless tanning products, came to us needing several videos for social media. We worked with them to create a series of 5 videos that we shot in one day with a one person crew that provided high quality video, good lighting and sound. The package included 3 videos that were product related, 1 video was a testimonial and 1 video was the company founder introducing a new service. 

We provided the production of the five videos for a very cost effective per video rate. 

Simple. Effective. Engaging.

The two videos above are from the series. 

Check out this article for more information and infographics on video marketing statistics for 2020.

About my company, Gate5

Gate5 is a creative video agency and full service video production company producing high quality sharable content for your social media outlets. We conceptualize, write scripts, direct, cast, film and edit viral videos, branded films, product and promotional videos, web and TV commercials, episodic content and live video streaming production.

Need a video? Contact us to discuss your project and for a free consultation.

Check out our commercial video samples.

Best Beauty Videographer

The best beauty videographer in Los Angeles! Well, I suppose I should be more modest but that’s not good for SEO 🙂

I have a vast experience producing and directing beauty videos for makeup and cosmetics, hair and skin care clients. From big companies to small businesses, I can work with just about every budget level from simple social media productions that can be completed by a one-person crew on up to full productions for commercials.

Hire an Expert

My team at my production company, Gate5, are expert at creating video ads for Facebook and Instagram in addition to videos that will live on your website or youtube. If you’re looking to make videos to run on as ads on social media sites, it’s best to optimize the video and shoot and edit it with a square 1:1 aspect ratio on mind. Square videos on Facebook and Instagram have proven to get more views, likes and engagement than horizontal 16×9 videos do. The key is to film in 4k in the 16×9 mode, while maintaining safe framing for the 1:1 aspect ratio. Filming in 4k gives you a little more opportunity to reframe in editing for the square aspect. Then for your website and on youtube, we can then edit a 16×9 (or wider) version of the videos.

Need monthly social media content?

Need beauty videos on a monthly basis? We can provide cost effective monthly production plans for clients who need to post original and new content on a weekly and monthly basis. We can tailor a plan that fits your monthly budget while keeping quality high and communication with you easy breezy. Our aim as a top makeup videographer service is to have us feel like we are your in-house video production department!

Despite the cookie-cutter approach others may take, if you need monthly video content, there is no one-size-fits all. We’ll customize a solution specifically for you. As a starting point, check out the monthly plans I have on the Gate5 site.

For more tips and advice, this article from Falcon.IO contains some useful information to keep in mind when creating your video ads for social media. It has some common logic things, like ‘grab their attention early’ – really? Never heard that before when it comes to internet video but it’s a quick and worthwhile read.

About my production company Gate5

My video production company, Gate5 is a creative video agency in LA and full service video production company producing high quality sharable content for your social media outlets. We conceptualize, write scripts, direct, cast, film and edit viral videos, branded films, product and promotional videos, web and TV commercials, episodic content and live video streaming production.

Need a beauty video? Or other video? Contact me to discuss your project and for a quote.

Commercials and Fashion Films

Photography

Short and Sweet Hollywood Film Festival

Director Greg McDonald with actress Kaitlyn Clare at the Short+Sweet Hollywood Film Festival
Director Greg McDonald with actress Kaitlyn Clare at the screening of their sci-fi comedy film, Nowhere In The Universe at the Short and Sweet Film Festival Hollywood.

Short and Sweet Hollywood Film Festival! Our sci-fi comedy fashion film, Nowhere In The Universe screened in the first night of several in the festival which goes on for roughly a month in Hollywood. It’s quite a festival with screenings in numerous cities in the U.S., Europe the Middle East and where it originated in Australia. They feature plays, musical theater and cabaret in addition to short and sweet films. Quite an honor to be a part of!

Always fun hanging out with actress Kaitlyn Clare who played the alien in the film. Why do pictures taken with cell phones make your head look big? Maybe I should accept the fact that I have a big head. Oh well.

If you have a project that you’d like to collaborate on, that needs a director and or producer, give me a hollar! My video production company, Gate5, is a full service production company in LA. Contact me.

Check out my other pages – Photography, Narrative, Commercials and Fashion Films.

Beauty And The Beach

woman in a pretty dress stands on the beach in the eco fashion film, Beauty And The Beach

Beauty And The Beach will be screening in the F3: Frankly Film Festival in Ohio and in the Berlin Flash Film Festival!

The film is an eco-fashion film you could say, about a woman takes a walk on the beach and discovers the new normal. It was pretty much improvised between the actress, Hayley Pendergrass, the makeup artist Thirati K and myself. We had a general idea of what we wanted to do and when we got to the beach, we shaped the story around what we found on the beach and what was available to us.

We wanted to keep the film very short and we did – it’s one minute long. It’s a bit of a challenge telling a story in such a short amount of time but I’m happy with the result. Although, I’m not happy about the subject matter. It was quite disgusting seeing the amount of trash on the beach. I would’ve much preferred to not have it there and being forced to come up with a story about something else.

If you have a project that you’d like to collaborate on, that needs a director and or producer, give me a hollar! Contact me.

Check out my other pages – Photography, Narrative, Commercials and Fashion Films.

Audience Choice Award

Actress Kaitlyn Clare and director Greg McDonald at LA Underground Film Forum
Q&A with director Greg McDonald winner of Audience Choice Award and Best Comedy Film

Audience Choice Award winner and Best Comedy Film at the Los Angeles Underground Film Forum for my film, Nowhere In The Universe, a sci-fi comedy film about how some lines can never be crossed no matter how desperate you are.

Keeping with the ‘underground’ theme, the festival was low-key but it was a lot of fun hanging out with Kaitlyn Clare, who played the alien in the film, seeing a couple of films I really liked and meeting some cool people. Nowhere got a great response from the audience which is so much more satisfying to experience in person vs. getting a couple likes online. It was a surprise winning a couple of awards and now it’s on to the next one!

If you have a project that you’d like to collaborate on, that needs a director and or producer, give me a hollar! Contact me.

Check out my other pages – Photography, Narrative, Commercials and Fashion Films.

Unplug Coffee Maker When Not Using

Unplug coffee maker when not using it. It’ll not only save you some money on your electricity bill, it’s good fire safety too! I’ve always found it entertaining when control freaks lose it and think they’re going to scare everyone with their temper. This is a wish fulfillment for all those who’ve suffered an overbearing boss in the office. This clip is from an old film of mine and as many times as I’ve seen it, this actor makes me laugh every time.

By the way, unplugging other appliances is a good idea too.

Got a narrative or commercial project? Contact me to discuss. I’d love to hear about it.

Check out Narrative stuff. Or Photography and Commercial and Fashion films.

How To Shoot Beauty At The Beach

How to shoot beauty at the beach – get a great model-actress like Hayley Pendergrass and get a great makeup artist like Thirati K! Problem solved.

Seriously, it’s hard to take a bad photo of Hayley. We went out to Long Beach with a vague idea for a short film and to shoot some beauty and fashion stills. We got lucky with it being overcast, which helped out for the beauty shots and later the sun came out just enough to help us out with the fashion shots. Thirati’s makeup perfectly complimented the mood and tone we were going for and the wardrobe. We used what we came across on the beach and used it for the improvised film we shot. It completely changed the idea we had in our heads but it worked out much better than if we had planned everything out. I was very happy with the film and the still photos. All-in-all a very fun and productive day.

It also gave me a chance to try out a 4k cinema camera that I bought last year but haven’t used a whole lot. I was very happy with the results and I figured out what I need to do to make it more ergonomic.

Got a narrative or commercial project? Contact me to discuss. I’d love to hear about it.

Check out Narrative stuff. Or Photography and Commercial and Fashion films.

Employee Orientation

Employee Orientation, an excerpt from a film I made in 2003 using footage my dad shot in 1967 at a company party for Detroit Diesel in super 8mm film. The film explores the orientation of a certain employee.

This party was on a Saturday night and they dressed up like this. It wasn’t like they were coming from work. I have to admit I miss basement parties in Michigan. Brings back a lot of memories.

My mom is the redhead at the end.

Give me a hollar if you have a narrative film or commercial project you want to collaborate on. I’d love to hear about it. Contact me to discuss.

Check out my Narrative stuff. Or Photography and Commercial and Fashion films.

Alien Makeup Timelapse

Alien makeup timelapse of behind the scenes footage of some of the special effects alien makeup being applied by Makeup Artist Thirati K on Kaitlyn Clare for the film, Nowhere In The Universe.

Unfortunately, we weren’t able to get a timelapse of the whole application but this gives you a taste of it.

If you have a narrative or commercial project you want to collaborate on just give me a hollar. I’d love to hear about it. Contact me to discuss.

Check out my Narrative stuff. Or Photography and Commercial and Fashion films.

Nowhere In The Universe

Nowhere in the Universe is a sci-fi fashion comedy film about desperation – no matter how desperate you become, some lines can never be crossed. UPDATE: We won Best Comedy Film and the Audience Choice Award at the LA Underground Film Forum!

It was quite a surprise winning the two awards. Actors Kaitlyn Clare who played the alien and Brandon Bernath were in attendance. We had a really good time at the festival and the people who it on couldn’t be nicer. And it was in town!

I really enjoyed making this film with two wonderful actors, Kaitlyn and Brandon. The only thing I’d do differently is I wouldn’t shoot in two locations that are almost an hour apart. After spending the morning and the first half of the day getting the makeup and prosthetics done, we then spent about about an hour and half driving between the two locations. We got what we needed but it would’ve been nice to have just a little more time. However, I do best with limitations so I take it back, we did it just as it was meant to be!

If you have a narrative or commercial project you want to collaborate on just give me a hollar. I’d love to hear about it. Contact me to discuss.

Check out my Narrative stuff. Or Photography and Commercial and Fashion films.

Copyright © 2019 Greg McDonald | Writer-Director | Simple Persona Pro by Catch Themes
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